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Brandão,Fernanda Scharnberg; Barcellos,Júlio Otávio Jardim; Waquil,Paulo Dabdab; Oliveira,Tamara Esteves de; Gianezini,Miguelangelo; Dias,Eduardo Antunes. |
The complexity of the consumers' behavior has taken the food industry to a new level of dynamism. Therefore, understanding the factors that influence this behavior is decisive for the differentiation of products to niche markets and even to adjust the supply according to consumers' expectancy. This article proposes a conceptual model to identify the factors influencing beef consumption in Brazil. The methodological approach was characterized by a systematic review through a synthesis of research related directly to this topic. Therefore, 76 papers published during the 2000-2014 period, including official documents (statistics), full research papers, abstracts, proceedings, and reports, were selected. Four main factors were related to influences in consumer... |
Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Agribusiness; Beef cattle; Behavior; Price; Sustainability. |
Ano: 2015 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982015000600213 |
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Barcellos,Júlio Otávio Jardim; Abicht,Alexandre de Melo; Brandão,Fernanda Scharnberg; Canozzi,Maria Eugênia Andrighetto; Collares,Fernando Carbonari. |
The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a... |
Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Agribusiness; Certification; Differentiation; Quality; Traceability. |
Ano: 2012 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041 |
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